Digestive well-being the natural way: Eucarbon & Biocarbon | A6 Dosage Info-cards

Medizin und Pharmazie

Background – F.Trenka F.Trenka is an Austrian pharmaceutical company located in Vienna. The company has over 100 years of experience in promoting natural health and well-being with high quality plant-based medical products. Get to know our product Eucarbon®: The company’s main product, Eucarbon® is a plant and mineral-based pharmaceutical product for relieving digestive distress in a natural way. Eucarbon® comes in tablets that have a typical black color. Its main components comprise of vegetable carbon (hence the black color of the tablets) as well as various herbal ingredients such as senna and rhubarb root. The Eucarbon® tablets come in a yellow colored packaging; its trade mark color which is quick to catch anyone’s eye. This yellow colour (see exact Pantone below) should be a dominant feature of any design. Eucarbon® was first developed 100 years ago and its formulation has not changed ever since. We are proud to say that Eucarbon® is now represented in more than 70 countries worldwide.   Get to know our product Biocarbon®: Biocarbon is an intestinal remedy made of pure medicinal activated vegetable carbon (consists of 100% coconut shells). It is made from all-natural plant-based sources with cleansing, adsorbing and detoxifying properties to regulate the digestive tract and alleviate diarrheal complaints. The design is slightly different compared to Eucarbon®: since Biocarbon® consists exclusively of activated carbon, the focus is more on the dark blue/black colour instead of the yellow. Nevertheless, the yellow remains in the materials. Target group The target group is primarily pharmacists and doctors!!!! and, to a certain extent, patients (Our carbon products are consumed by both men and women alike and is taken from all social strata. The typical customer of Eucarbon® is probably 35 years+ and – given that the product is heavily used in the Middle East – relatively conservative.)

What our task is all about: We have created different marketing materials via 99Designs (see attached file). The visualisation should be alike these materials. Here is the link to our product website for more inspiration: www.eucarbon.com - USE THE WEBSITE AS A BASIC GUIDELINE! • Pre-defined colors of Eucarbon® (see Pantone codes above): The colors for the requested material should be in accordance to the color of the Eucarbon® packaging yellow and dark blue which are defined as followed: • Pantone 123 C • Pantone 5395 C • Read the Style guide (attached file)! • Here you get further information about colors, font orientation, font etc. • We just accept our font Avenir LT Pro • The final materials are required as open files (InDesign) CONTENT: The requested advertising material is a 2-sided A6 card (with front and back), whereby it is not clearly specified what is the front and what is the back. (one side: Eucarbon-specific / other side: Biocarbon-specific) The aim of the cards should be to clearly show the dosage of Eucarbon and Biocarbon. Eucarbon page – Front page These criteria have to be included in the front: • Eucarbon® Logo (see attachment) • Our main slogan "Healthy Gut. Healthy Life." has to be integrated together with the brand • Key message: “Digestive well-being the natural way” • The packaging of Eucarbon® • Eucarbon® mascot or/and stock images could be included here - be creative! (see attachment) • The text/content can be found in the attachment! • The indications/complaints can be highlighted (e.g. through icons) • Visualizations: You are welcome to use icons, graphics, illustrations, if they fit in the card. However, the use is not mandatory (the yellow-black-and-white icons are our property (see attachment). Any additional icons also have to be in line with Eucarbon's current design (see website www.eucarbon.com). • The card should generally represent our idea of a natural product (charcoal is the defining ingredient!!; the product further contains various herbal ingredients such as senna leaves and rhubarb root) (Mint and fennel oil have a rather disorderly role) • Natural aspects may be well illustrated with images of the individual ingredients (see attachment) • The arrangement of pictures and icons (in the attached file) should only represent a help / idea and can still be changed freely! We look forward to your ideas • F.Trenka Logo + MPC (Oman) Logo (this can be displayed very small) • Link to our website: www.eucarbon.com Biocarbon page – back page These criteria have to be included in the back: • Biocarbon® Logo (see attachment) • Our main slogan "Healthy Gut. Healthy Life." has to be integrated together with the brand • Key message: “Relieving diarrheal complaints the natural way.” • The packaging of Biocarbon® or/and mascot or/and stock images could be included here - be creative! (see attachment) • The text/content can be found in the attachment! • The indications/complaints can be highlighted (e.g. through icons) • Visualizations: You are welcome to use icons, graphics, illustrations, if they fit in the card. However, the use is not mandatory (the yellow-black-and-white icons are our property (see attachment). Any additional icons also have to be in line with Eucarbon's current design (see website www.eucarbon.com). • The card should generally represent our idea of a natural product (charcoal is the defining ingredient of Biocarbon) • The arrangement of pictures and icons (in the attached file) should only represent a help / idea and can still be changed freely! We look forward to your ideas • F.Trenka Logo + MPC (Oman) Logo (this can be displayed very small) • Link to our website: www.eucarbon.com Is there anything that should be avoided? Designs that deviate too much from the WEBSITE (www.eucarbon).

Thank you for your engagement! We are looking forward to your creative designs!

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