Paul.lim hat ein neues Design im Rahmen eines Design-Wettbewerbs in der Kategorie Postkarte, Flyer & Print erhalten:
Brochure Design for Supply Chain Asia Forum 2012
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Staat und Non-Profit
We are a community that brings together a group of people from supply chain and logistics for the purpose of networking, sharing and learning. We do this by organizing regular networking events and an annual Forum in Aug/Sep. We are conduct training programs.
Was ist Ihre Vision?
We run an annual conference every year, which we called Forum. The name of our event is called Supply Chain Asia Forum and this year is our 7th year of organizing this event since 2006. Our event is special in that we focus very much on networking first. Many conference organizers pepper their brochures with the speakers they have but we prefer to talk about the quality of our event rather than focus on the speakers profile - even though we have quite a good list of these folks. We want to keep our brochure design to just 4pp, including the Registration Form - which we hope could be incorporated into the overall design instead of the standard one that is currently enclosed.
Our target audience are executives and senior professionals working in the supply chain and logistics industry. They may come from companies such as DHL, UPS, FEDEX as well as working in companies such as Estee Lauder, Harley-Davidson, Microsoft. The event is held in Singapore every year but is targeted at a regional (Asia Pacific) as well as a global audience (with delegates coming from Europe and USA). The event is designed to bring supply chain leaders and executives together for 2 days - one day of open sharing and discussion that culminates in a night of appreciation and celebration and another day of technical tracks and workshops. We want to have a brochure that stands out from normal event brochure that just list speakers and topics but instead focus on an industry networking event that brings people together to network, share and learn from each other. Over the last seven years, we have received common comments and observations that our event is different from other conferences. We stand out because we run our event in an informal manner and hold a lot more discussions rather than having single-speaker sessions. We got comments from delegates in previous years who said that "we are the only event that they attend without feeling bored or wanting to run away" and people who said that "this is one of the best conferences that he has attended....and he attends many conferences worldwide." One delegate actually said that the difference in our event is not because it was run impeccably and professionally but because it was run with a passion and belief in connecting the supply chain and logistics community.
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