The winner of this contest will be the one who can watch, understand, and synthesize the points in this video:
Here's a link to the Scorecard I created in Mockflow as a mock-up of the information we want:
Here's the Scorecard Journey I show in the video, which downloads all the data needed to create the Scorecard:
NOTE: During this project, we are only improving the Scorecard Report, not the Scorecard Journey. The Scorecard Report is the one in Mockflow above.
This Scorecard Report has a lot of room for improvement, which is why we want to hire you.
The video above is quite long at 18 minutes, and it's necessary to watch and understand it to be successful in this project.
In the video, I show you everything the Scorecard shows a prospective client. I also tell you why that's important. This is critical to know for this project, since the objective is for a customer to look at this report and understand they need help from our patented Search Marketing product.
Here are the Brand Guidelines:
Light gray: #535353
Bright blue: #3a86c3
Dark blue: #204867