We want to package the yoghurt in plastic polypropylene cups (kindly see the attached documents) in capacities of 250ml and 500ml. We therefore need a brand design to cover the cup (which is white) including a logo for our brand name "High Treat".
Our intention is to have a design that speaks the following:
- Healthy treat
- Easy going or convenient
- Simple but sophisticated
The yoghurt needs to stand out from the regular crowd and as such we are looking for a design that achieves this without "shouting". As such, we are looking for the intelligent use of bright colors (obviously matching the respective yoghurt flavors).
I have attached several photos of yoghurt packaging/branding with comments of what stood out within each. You can you these when formulating the needed design.
Also include within the design the following phrases:
"Only natural ingredients."
"Probiotic drinking yoghurt" - this particularly needs to stand out.
"Thick and creamy"