TheBeat / RadioMetro
We are a Norwegian radio company operating two radio brands in the Oslo metropolitan area: Radio Metro and The Beat
Radio Metro (http://www.radiometro.no) is an Adult Hits radio station playing a mix of soft adult classic and contemporary hits. The brand is about a fun morning show and relaxing variety of music. The predominant colors are blue on a crisp white background. Please see http://www.radiometro.no for a feel of the brand.
The Beat FM 104,8 is a contemporary hit station playing the latest Hip Hop and R&B hits. Predominant colors are black and red. Please see http://www.thebeat.no for more.
We will decide on the final design on Monday at noon so please feel fre to submit your sketch on the weekend so that we have time to interact.
The Radio Metro target audience is adults 25-54yrs looking for radio to relax them. The core target is 35-45 with a female skew.
The Beat target audience is 12-29yrs looking for radio to energize them. The station is very music intensive and targets listeners who are only looking for the newest hits.
We have acquired a vehicle for outdoor promotions for both brands. We wish to wrap the vehicle in foil using the graphical elements of both stations creating a black side for The Beat and a white side for Radio Metro.
This dual purpose van will be parked with the black side facing the audience whenever we are doing an outside broadcast for The Beat and the white side facing the audience whenever we are doing an outside broadcast for The Beat.
A pdf file of the van with the black and white background is enclosed as Vitolang.pdf
We need you to design two branded theme wraps for each side of the van using the existing artwork (logo and pictures)
For the "Black Side" we wish the use the Beat Logo (enclosed as eps file) the tagline "# 1 FOR HIP HOP AND R&B " as well as the main frequency FM 104,8. We would also like to use a couple of core artist pictures integrated into the design. (the pictures of JayZ, Beyonce and KarpeDiem are enclosed) The Beat font used is Distress
For the "White Side" we wish to use the Radio Metro Logo (enclosed as eps file) a blue sky theme on the back part of the van fading into white on the front part towards the driver door. We wish to integrate a picture of the morning team (enclosed as MetroMorningShow.jpg) in the design.
We are looking for eye candy so be creative !