We are a large commercial bakery who make private label products for most of the grocery chains and "big box" club stores around the country. We are introducing a new line of fruit cobblers that have a delicous top layer crisp, and the filling is high quality fruit. Most of our products (Cinnamon Rolls, Cookies, etc.) are highly visual and sell themselves. The cobbler is NOT visually exciting. All of the beautiful fruit is hidden underneath the layer of crisp (which frankly, looks like a layer of oatmeal and crumbs). Therefore, the graphics are going to have to "sell" the product to the consumer.
We don't have a logo we want to use on the product so I will post a JPG of a text-based brand name we have used in the past - feel free to use another font arrangement if you like. We are in the process of developing a new logo.
I am running this as a blind project - because I want as much original idea as possible. In the past I have noticed a 'pile-on' effect that when I give feedback, everyone tends to use those design elements in their work.
Thank you in advance. I am amazed at the creativity you all have and we have made some wonderful, long lasting relationships with the artists we have met through 99 designs.
Jack - Project Manager