Chef Todd Mohr has 200 internet cooking videos, attracting more than 600,000 views to date. The unique philosophy, cooking without recipes by understanding basic cooking methods, has led to a complete cooking instruction system delivered via e course. This DVD is the introduction to this revolutionary cooking philosophy as it reveals the 5 biggest discoveries chef Todd has made through culinary school and 12 years of professional experience, including teaching culinary. These discoveries have already helped thousands learn how to cook quickly and easily and are aimed to teach home cooks how to cook like a chef at home.
Primarily: home cooks who are serious about learning to cook.
Other markets: culinary students
those cooking professionally who never received formal training
The #1 goal of this cover art is to sell the DVD, by making the audience feel they have to know what the 5 secrets are.
Verbiage on the cover should be brief and really highlight the title: The 5 Best Kept Chef Secrets - (smaller subtitle: for creating amazing meals at home!) I am open to better copy writing on this title, but that is the major theme. The main benefit to getting and viewing the DVD is to learn 5 secrets that Chef Todd learned in culinary school (and through professional practice) that chef's know. Not knowing these secrets is what has held home cooks back and separates them from their best cooking.
Other benefits that can be featured on the cover:
title: The 5 Best Kept Chef Secrets subtitle: to becoming a great cook at home
I like the bullets but this copy would better explain the benefits:
Improve your cooking immediately
Get the confidence you need in the kitchen
Change the way you think about cooking forever!
Chef Todd should be positioned as an authority/expert in the field of cooking as well as somebody with a friendly, inviting teaching style that makes it easy for anyone to learn from him. The audience needs to feel confident that the 5 secrets will change the way they've looked at cooking in the past and lead them in a new direction for guaranteed success.
DVD case print dimensions:
3236 pixels X 2173 pixels
Spine width: 165 pixels
DVD disk dimensions:
1394 pixels X 1394 pixels
We are really looking for a creative, eye-catching design and are flexible on color scheme.
Photo Resources you may choose to use:
The back should feature bio information about Chef Todd, possibly with photo if you didn't use it on the front design (or a thumbnail photo if you did use a large photo on the cover).
UPDATE: please use this bio copy:
Chef Todd Mohr has taught thousands to cook and now you can learn his best-kept chef secrets for yourself.
These secrets are the result of culinary school and 2 decades of professional cooking experience and you can learn them in only 40 minutes!
Once you learn these simple - yet powerful - cooking tricks of the trade, you will be able to create amazing meals at home quickly, easily - and happily!