Maxpak Australasia - MaxValu products
Maxpak is a market leading packaging company supplying various plastic bag and film products to the Australian market. We have been in business for 30 years, and have established distribution networks across Australia.
We market a range of packaging products in a large variety of markets. For this project, we are focused on the independent bakery market.
The artwork design will be printed on plastic bags designed to hold a single loaf of bread. The target market for this product is independently owned Australian bakeries. These are usually small family owned businesses serving their local communities. We have an existing product being sold to existing customers - but our current artwork is due to be refreshed. The target customers need to compete against large "franchise" bakeries, and so must differentiate by selling, fresh, healthy, authentic, delicious bread. They also differentiate themselves by promoting themselves as friendly "local community" business, not large corporatised franchise operations.
The size of the bag is 45cm in length and 17cm in width.
The artwork must will be placed no less than 6cm from the bottom of the bag and 6cm from the top of the bag. The artwork must be placed no closer than 2cm from either left or right side of the bag.
It is restricted to 2 color print. It will be printed on gravure printer.
We need the 2 versions of the same artwork. One version will represent a wholemeal / multi grain loaf, and the other will represent white bread loaf. Whilst the artwork is the same for both versions - the color scheme should be different to differentiate it. There must be some text and pictures to communicate the details that the target audience seeks. I have attached the first and second version of the product - so you can see how it has progressed throughout the years.