AAPC provides education and professional certification to physician-based medical coders and elevates the standards of medical coding by providing student training, certification, ongoing education, networking and job opportunities. Currently, AAPC has a membership base of 94,000.
This conference will be marketed to our membership base. Most of our members are women, ages 25-44.
Conference Invitation Excerpt:
Come join us at Regional Conference this year for first-rate coding education and superb networking opportunities, all set amidst the beautiful fall foliage of Springfield, Massachusetts. This two-day regional conference provides the same high quality coding education as our larger national conference, but in a more intimate setting. This smaller conference format makes it the perfect opportunity to take a weekend away and quickly brush up on coding skills.
We need a graphic for our small regional conference. The conference is in Springfield, MA, October 7-9. It will be displayed on banners and marketing for the conference.
The graphic should contain these words:
- 2010 AAPC Regional Conference
- Springfield, MA (or Springfield, Massachusetts)
- Fall Into Coding (italicized font?)
The dates could also be incorporated (October 7-9) into the design, but not required.
Our theme will be: “Fall into Coding” and we would like a graphical treatment with something with falling leaves or leaves changing color. This is playing on the attraction of seeing the Fall leaves in the Northeast.
As such, orange might be a great secondary color to the AAPC blue in our logo. Please refer to our new site design at:
http://www.aapc.com/homepage.jpg (for colors)
Also, check out: http://www.aapc.com/logos.pdf for examples of logos/graphics from our larger National conferences.
Finally, I uploaded a quick mockup I did of all the elements in illustrator (aapc-regional-2010.eps). As it stands, I like my mockup (from a layout standpoint) better than any of the submitted designs. Hopefully it can help as a starting point that a designer can improve upon.