LiveLeader.com is a live chat tool which businesses can use to talk to their customers. It can be used for sales or for tech support. See the site at http://www.liveleader.com
The newsletter will be targeted to existing customers.
We just had our website redesigned (http://www.liveleader.com). Use elements from there to create a suitable email newsletter. We want the customers to instantly associate the newsletter with the website.
The newsletter should be 590px wide. It should clearly communicate "LiveLeader newsletter".
You may, if you like, incorporate the image of the girl on the frontpage of http://www.liveleader.com.
We use MadMimi.com to send out newsletters. That means there are some restrictions. You are free to play with the following:
* Header image (most important)
* Background colour of main section
* Colour of border around main section
* Background colour of body
* Fonts (family, size, colour)
* Background colour of footer
However, the following are, for example, NOT possible:
* Background images (except header)
* Footer image
For reference, see the OLD newsletter (before redesign) here:
Note that the contents of the newsletter follows a pretty standard format, so please don't design any graphical elements which will make it hard to produce new newsletters (content within main section).
Don't stray too far from the design of http://www.liveleader.com - we are very happy with this design.