Abgeschlossener Wettbewerb

BX3 microscope launch

Olympus brauchte ein neues Anderes Design und hat einen Wettbewerb auf 99designs gestartet.

4 Gewinner wurden aus 25 Designs von 6 Designern ausgewählt.

25
Entwürfe
6
Designer
4
Gewinner

Wie Olympus das erste sonstiges grafikdesign Abenteuer antrat

Firmenname

Olympus

Überblick

We are a major global manufacturer of quality microscopes. We produce high tech microscopes and medical equipment that are used routinely in research and pathology laboratories.

Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?

Researchers and Pathologists in Australia and New Zealand

Anforderungen

Key Messages:
Introducing the new BX3 microscope
• Exceptional ergonomic design and outstanding optical performance

Key Features:
• Ergonomic design
• Record and share microscope magnification and setting information automatically for comparing, measuring and scaling images
• Handy exposure button making it possible for researchers to capture digital images without taking their hands off the microscope
• Worlds first tilting telescoping and lifting observation tube
• Environmentally conscious bright LED lamp that offers halogen like colour fidelity – approximately 20,000 hours
• Light intensity manager eliminates the need to make manual adjustments when changing magnification
• Unique motion sensor that detects when users step away from the instrument automatically turning off the lamp
• Both the BX43 and BX53 offer an optional new condenser that accommodates magnifications from 2 x to 100 x without requiring a swing top lens

Background/Competitor information:
The BX3 has the brand new telescopic head and motion sensor which competitors don’t have this feature.

Communication Strategy:
• Artwork for A4 full colour flyers and A3 posters
• Artwork for email campaign

Tone of message:
Informative, exciting, new, hype

Essential requirements to appear on communication pieces:
• Olympus logo
• For more information please call 1300 132 992 (Aust.) or 0508 6596787 (NZ)

Individuelles Paket

$ 466

Kostenlose Features

  • Offener Wettbewerb
  • Fast-Tracked

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