Abgeschlossener Wettbewerb

BULK Wine Brand!

BulkWine brauchte ein neues Anderes Design und hat einen Wettbewerb auf 99designs gestartet.

Aus 186 Designs von 56 Designern wurde eine Gewinner gewählt.

186
Entwürfe
56
Designer
1
Gewinner

Wie BulkWine das erste sonstiges grafikdesign Abenteuer antrat

Firmenname

BULK SAV or BULKSAV (i.e "Bulk" is the brand name, and this particular "flavour" is Sauvignon Blanc, hence "Sav")

Überblick

Hi. We're a New Zealand wine company and we're launching a new brand. Just about everything about this new brand will be a departure from the 'normal'. I'm sure you've heard that many times before but in our case we really think it's true!

- It's called "Bulk" and there will be a range of different varieties. But we're starting with just one: Sauvignon Blanc called BULK SAV.
- The wine will be in clear glass 'swing top' bottles (excellent for re-using and recycling)
- It won't have an adhesive label, rather the graphics will be printed directly onto the glass
- The bottles won't go into a cardboard box as normal but into a recyclable wire cage!

The main thing we want to achieve with this design is to have a visually striking, bold departure from 'normal' wine labels. This brand is not shy, it's loud!

Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?

Can anyone out there come up with a design that is chic and contemporary but also conveys VALUE? Tough one, I know, and we're wary about ending up looking like like Vodka, or designer water.

So, BULK is the 'brand name'. But BULK SAV is specific to this design contest.

The target market is pretty broad. I wouldn't be too concerned about age demographics, however, we can comfortably wave goodbye to serious, fine wine connoisseurs, they won't be after our BULKSAV.

A word on what the BULK brand is trying to achieve: in continental Europe it is still commonplace for people who live in, or nearby wine producing areas to go to their local wine 'co-op' or independent small winegrower and fill up their own containers and flagons with cheap, often very cheap, wine. It's not fabulous, dinner party stuff, it's just good honest plonk, and when bought in bulk it represents fantastic value for money. It keeps the household from running dry! We love this idea and want to bring something of this principle to our marketplace.

BULK is about good honest plonk for cheap. But not feeling at all ashamed about it, we want to make it cool, and celebrate all that is positive and pragmatic about buying in bulk. We think BULK is great, and not in the least bit negative.

Anforderungen

One clear steer for this brief: please no 'traditional' references to wine and the wine industry.

So, no bunches of grapes, no barrels, no vine leaves, no curling tendrils etc.

I see it as basically a text-based brand. I envisage the word BULK to totally dominate the graphics.

Perhaps the photo I have attached can serve as direction here. Poor quality picture sorry, but it shows the sort of direction I am leaning for design. And I happen to like the vertical orientation of the text, but am open to ideas.

Clean. Modern. No 'obvious' references to old fashioned notions of wine.

The are certain mandatory bits of information that we have to inlude on the bottle, so please incorporate the following into your design:

- Our brand name: BULKSAV or BULK SAV
- Variety: Sauvignon Blanc
- Region of origin: Marlborough
- Country of origin: Wine of New Zealand
- Vintage: 2011
- Volume: 750ml
- Alcohol Content: 12% Alc/Vol

Colour? One colour, probably, for economic reasons. I like green, especially dark green. But I'm happy to consider whatever may look best. Remember, there will be pale coloured white wine, inside a clear glass bottle.

Gold-Paket

$ 595

Kostenlose Features

  • Offener Wettbewerb
  • Gewinngarantie
  • Fast-Tracked

Dateiformate der finalen Designs

PSD
AI
EPS
PDF
PNG
JPG

Wir haben ähnliche Wettbewerbe gefunden, die Ihnen gefallen könnten

$ 145
Small publisher of eBooks and print-on-demand editions
Design von rh_design Design von Keekee360 Design Design von Jeremy Pudlowski
56
entries
16
Designer
AU$ 145
I need the attached sketch to be produced into a graphic design that I can take to a tattoo artist!
Design von nDmB Original Design von nDmB Original Design von nDmB Original
19
entries
8
Designer
$ 145
Dentistry
Design von dizzyclown Design von stormyfuego Design von stormyfuego
86
entries
12
Designer
$ 145
Link provides staffing and productivity solutions
Design von acegirl Design von acegirl Design von acegirl
98
entries
12
Designer
$ 145
Touring DJ and electronic music producer
Design von g_kriszta Design von g_kriszta Design von g_kriszta
43
entries
21
Designer
$ 145
MMA equipment for fighters and fans
Design von DaveML Design von Rockballew Design von Rockballew
97
entries
19
Designer

Hier ist noch Platz für Ihren sonstiges grafikdesign Wettbewerb.

Jetzt starten
$ 145
We Provide Scientific Consulting Services to FDA regulated companies
Design von Stephn Design von nu design Design von nu design
13
entries
2
Designer
$ 145
Box with gears inside (includes mock and PSDs)
Design von Richard Lyth Design von SLKTR Design von SLKTR
23
entries
6
Designer
$ 295
We are one of the leading german online marketing seminar providers
Design von ls_design Design von ls_design Design von ls_design
23
entries
3
Designer
$ 145
RKL Building Specialties Co
Design von ProfessionalTouch Design von resize Design von resize
9
entries
5
Designer
$ 295
Real Estate Education - Template needed for training videos
Design von Ibrani Design von Ibrani Design von PPD
89
entries
18
Designer
$ 145
We develop personal productivity app for Windows Phone
Design von Paolojustin21 Design von Enumae Design von Enumae
88
entries
9
Designer