A tote bag that helps us connect with our supporters and establish the shared belief that a healthy life is a happy life.
Target audience = Women aged 35 - 55.
Objective: Make this bag desirable to carry when out and about.
Style: Feminine, classy, soft, playful, bright, upbeat. More Mary Berry than Hipster Chic.
Concept: This is about establishing Shared Beliefs between the Mater Foundation and their followers. As both agree that health is the most important thing in life. Wearing the bag is a statement about the person's values and their lifestlye.
Size: The text must be really large font as we are going to offer this bag to our supporters in a Facebook ad, which will consist of a landscape image to be viewed on a mobile device. These can be laid out anyway the designer wishes, but the text must be taking up 50% - 70% of the bag surface area.
Text on the bag:
Option 1: HEALTHY = HAPPY
Option 2 : HEALTH IS HAPPINESS
What we don't want:
We definitely don't want our logo or for this to feel corporate or branded. It's all about healthy living... so be guided by that rather than the branding. We want this to be fashionable to our target audience. With just a tiny reference to our charity in the format of our website address somewhere on the bag. It is "materfoundation.ie"