The writing style should address both men and women.
My brand voice in three words: Customer oriented, authentic, multicultural.
Detailed description of my brand voice:
Customer oriented – individual, human, to value someone, cooperativ, accessible, responsible, happiness/life satisfaction, to achieve customer satisfaction
Authentic – confidence, heartfelt, positive energy, native, engaging, sensitive, direct
Multicultural – open-minded, openly, to meet so. and to make the acquaintance of so., linguistic and cultural interest,
The slogan can be written with or without 'in' or 'your first new friend' only. If you like you can also define an other slogan proposal e.g. find new home and new life with love; home is where your story begins.
Colours Logo and Web-page Design:
Feel free to take over an additional other colour (or two different orange colours). In case you prefere black, grey or white colour this can also be an option.
The logo should be a mix - business like (Mix global and local – get “Glocal”) but also creative;)
Have fun! & many thanks for your support!