Primal Pete – Logo
• Luxury – Higher-end premium products
• Font should be either ‘dark colored’ or ‘white’ visible against a colored background.
• “Primal” should be on top of “Pete” Primal
• Logo needs to be easily visible against ‘matt’ colored background
o See website brief below
• Include swerve design under the name.
o Needs to be slightly bolder then drawing provided – can be same color as logo or not.
-Include caveman character leaning against the logo, should be young, tall, slim, happy....dressed like a caveman, but smartly e.g. buttons on shirt or maybe a tie, something along those lines. He should have a smile on his face and winking at the audience.
Primal Pete – Website
• None-white background –very light blue sky color or some form or off-white.
• Static header-image – with graphics/cartoons to the right of the logo of:
o Seeds (Linseeds)
o Fruit (Strawberry, Raspberry, Banana)
o Nuts (Almonds)
• Feel like you’re on the beach – somewhere nice, warm & tropical
• Bottom of page is like a cartoon beach w/ caveman character + thought bubble – e.g. eatstoats.com (but a beach)
o Thought bubble text should be interchangeable
o Caveman, should be slim, tall, healthy, happy and vibrant.
• Everything should be cartoonish.
• Bottom of page should remain static across the website.
Primal Pete – Color Scheme
• Blue, yellow and red – mostly “matt” style colors. Very cartoony feel.
o Playful and warm.