product: a mobile stage with professional gear and show/band
similarities: foodtruck concept but presenting music
target group: incentives, festivals, partys, weddings
We are looking for representation of Groovetruck, which is the name of our mobile stage and a group of musicians. It should come across as a hip foodtruck-like concept, with entrepreneurs who are passionate about their product. The logo will be printed in large scale on the truck and should represent our unique selling point, which is easily accessible yet professional stage and music for events.
professional, hip, modern, urban, passionate,
balanced, not sophisticated