I need a new logo design for a high-end eyewear brand. “Zero G” is a luxury eyewear company catering to consumers with discreet taste.
The designs are all made of light weight titanium which makes it the strongest and highest quality material available. The styles range from conservative to bold to ultra simple and minimalistic.
“Zero G” meaning Zero Gravity, is targeting a demographic such as lawyers, architects, engineers, doctors, and business professionals with affluent lifestyles. The consumers are 70% men and 30% women, who are looking for quality, clean, and simple (sometimes bold) designs in eyewear. They’re not name brand conscious and don’t like large obnoxious logos.
The “Zero G” logo should embody a clean simple yet creative design.
The logo will be on the front lens of the eyewear and also be used in stationary papers (business cards, envelops, letterheads, labels and other business paperwork) and will be also printed on boxes, bags, tape. It will be used on a web page.
o Light weight feel
o LESS IS MORE!
Don’t want: No flashy, too bold or too many colors!