We are a few developers with an idea for an awesome social site.
Web savvy audience likely already engaged in multiple social sites such as Twitter, Facebook, Foursquare, Reddit, Youtube...
Design more with less. Use beautiful font, few colors, minimal embellishments, good use of white and negative space and a visually pleasing shape that works with color or black and white.
I've attached a file with 3 examples of possible options.
1) The first tries to turn the 'f' into a sword but the font just doesn't feel right.
2) The second is the front-runner. It's clean, readable and we like the color but it lacks imagination. It doesn't use clever shape or take advantage of negative space.
3) This one is mixed. It follows a strong theme but is very busy. I like the 'H', 'o' and 'F' but not the 'w' and 'u'. Even toning it down would still give it a fun or playful feel and we really want to go with the minimalist/professional feel.
In the 3 examples I used charcoal and red in the logo. Feel free to deviate if needed. We considered trying a solid 2 color block with white font and a curved divider looking like a yin yang but haven't tried it.