YoFroyo is a frozen yogurt franchise company set to kick off in Asia. Our core product will be frozen yogurt with various toppings, and our product line will be revolved around yogurt (yogurt smoothies, parfaits, etc). Our target audience will be teens to young adults, especially trendy females that are especially health conscious. Our secondary target audience will be nearby residents, mostly filled with families and college students, considering there is a major university within very close proximity. Please read the brief for a better understanding of the design we are going for.
In the end, all creative ideas are welcome, we are open for creativity and innovation. Our current thoughts are lighter pastel colors. The store will be brightly lit, having a highly energetic and healthy feel, comprised of mostly white and light pink. We need a company logo that can be used for cups, napkins, tshirts, etc. The logo should be tailored to your target audience, young adult females between the ages of 18-30 (mostly college students and young working professionals), yet not limited to them. (As in, it shouldn't make guys feel less of a man when they are sitting in the store). Our hope is that in the future, people will be able to immediately attribute the logo to the company. We hope that it can be unique and easily identifiable, yet with a bit of sophistication to it.
In bringing this Western hype to Asia, we hope to maintain a sophistication, trendiness, and modernness despite the healthy, energetic, and fun appeal necessary for the target audience (teens to adults, especially teenage/young adult girls)
We're hesitant to give too many examples because of the boundaries it may create on one's creativity, but here are some examples just for the sake of clarification:
- it has a unique, fresh, and novel looking logo that appeals to the health conscious target group
- it has light colors make it friendly and attractive, the simplicity of the creation makes the logo easily identifiable, but with the swarms of other yogurt brands on the market, Pinkberry's logo quickly lost its uniqueness, and may be deemed too simple, and unuqnie
- the creativity, playfulness, and friendliness of the logo fits the new world/niche the store attempts to create
- the logo is innovative and unique for a new consumers
- lack of logo may be a plus or a minus for the store depending on the design
- may be a bit too kiddish for what we're going for
- the logo is sophisticated, but simple and memorable, but may be a bit too much to be fitting for a yogurt franchise
In general, please feel free to be creative with what you think is most fitting. We don't wish to limit you, but we're hoping to stay away from logos similar to:
Tutti Frutti: the three fruit logo is too much for the logo, makes the logo seem disjointed from its own parts
Quickly Froyo: a knock-off of Pinkberry with unwelcoming colors and poor design
Cefiore: elegant, but a bit too much, it's too feminine and the sophistication may be unfitting for a yogurt brand.
Red Mango: the color of the logo is definitely unappealing and unwelcoming, and may be too simple.