Hmmm. the escalators are a group of committed professional musicians with a rapidly expanding market in (predominantly) wedding receptions, corporate events, and private functions.
We cover all bases - smooth Jazz, classic Soul, phat Funk, dirty Disco. Therefore our logo needs to appeal to a broad client base, while being sassy and memorable.
Brides and grooms. 20-50yrs.
Image-conscious corporate execs.
Savvy events co-ordinators.
The bulk of our work is as a "party/dance band", though "cocktail/dinner music" is a close 2nd.
We require an eyecatching logo to set us apart from the masses. Smart, classy, and exciting.
The winning logo will be utilised on our brand-spanking-new website (http://www.theescalators.com.au), business cards/brochures, stage backdrop/banner, correspondence/letterhead.
the escalators generally use all lower case letters, though we're open to all ideas.
Our catchphrase is "Get up. Get down." and we would like to incorporate this in the new logo if possible.
As far as graphic components, not absolutely necessary, once again we're interested in your creative ideas.
We usually use a dark background in our marketing material as most of our work is at night, therefore the logo would preferably be in lighter shades or red (as on website - see link).
Logo configurations used to date have all been relatively linear/angular. We are interested in exploring our loose/relaxed/personal side ...
We have uploaded 2 logos we came up with ourselves ... they are VERY amateurish, but hopefully offer some guidance.
Importantly - WE ARE APPROACHING THIS CONTEST WITH ENTIRELEY OPEN MINDS.
Show us YOUR ideas !