Transaction Warehouse, Inc.
TW provides vertical market portal and data gateway solutions with a focus on tight integration with existing third party CRM and CIS platforms. We build highly scalable web software in the same spirit as 37signals, FreshBooks and other companies offering fully managed web software. Our software is truly turnkey with low cost of entry.
TW is a transactional data processing company, often payment/financial transactions.
Our target audience is relatively closed due to the nature of the software that we build. Our software is not sold to on the open market but instead we build software in partnership with CRM and CIS providers and utilize their existing sales channels to market our software. Our company logo (and eventual product logos and website) will be very brief and used only in support that our software is legitimate and complimentary to the CRM's and CIS's that we integrate with.
Our target audience is made up greatly of utility companies and municipalities. We also work with private educational institutions (Trade/Tech schools).
You should have experience with the FreshBooks billing platform because our logo must work very well with that software as it is what we use to bill for use of our own software. If you are not familiar with FreshBooks already, you can create your own account free at freshbooks.com. Once logged in, they have a VERY SIMPLE interface that allows change of three color areas and upload of three logo versions: System, Invoice (HTML) and High Quality (PDF). Please be familiar with this, providing submissions of your proposed logo along side of its use with FreshBooks (screenshot including complimentary colors applied in the FreshBooks Settings) will greatly increase your position.
We are highly drawn to 37signals as inspiration for not only their company logo but also how they utilize of family of product logos that are all related (Basecamp, Highrise, Backpack and Campfire). We will follow a very similar model with our software product logos. We also find ourselves inspired by the 37signals.com website as a whole and would work in the same direction using our new TW logo.
In summary: logo must work well in the context of the FreshBook billing software as well as when used to anchor a 37signals.com inspired company website.
The TW logo needs not contain "Inc."
Encourage submissions that also include hex values for three color areas used for FreshBooks:
What I'm looking for with the logo is what complimentary colors would work for their three color areas. Color Area 1 is the darkest blue in the sample, where the logo and table header are shown. Color Area 2 is the medium blue used in the top navigation tabs. Color Area 3 is the lightest blue used in the sub nav.
The text colors can't be modified.