Wie patchak das erste logo design Abenteuer antrat
Inovae is a very young company based in Geneva (Switzerland). We build our business around web development and consulting using Drupal, a development platform. We provide common web services as intranet, extranet and public websites. We have a strong collaborative work and community’s network orientation.
We also provide consulting services around management. In other terms, we link our web projects with other issues for our customers: human resources, management and work organization, helping change… We focus on connections and interrelations between technology and human (users).
Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?
We have two main orientations:
1.World wide web with standardised products
2.The more local market (Switzerland, France…) with the consulting and customization services (this kind of customers is more French speaker…)
For this second audience, we are expecting for small and middle scale organizations without preferences about environment/legal structure: NGO, private group, public administration, association… No more orientation for our customer’s business. Our services are very powerful to manage collaborative work with dispatched teams, whatever they do. We also provide more common product as e-commerce platform, contact manager… We have special interest for organisations who respects ecological and social ethic code.
We are wide open for all design styles. Please note that we have preference for a very simple logo: 1 or 2 colours no more, not to complicated … Two reasons for that: cheaper to fit with different supports/quality and more visibility. We are a very serious agency but we like creativity, so feel free to be as creative as you want!
We would like to show an executive and innovative style. We don’t want to show the web orientation of our work. We like ideas surrounding “network”, “organic structure”, “connection”… We also have the idea of “growing together” or “helping (our customer) to grow” which is certainly easier to show with an animation than with a static logo, I agree… For us growing mean more maturation than coming bigger… Other keys: “simplicity”, “efficiency”, “pragmatic”, “flexibility”.
One optional idea to start: focus on the letter “o” in the name… InOvae… Absolutely not needed! Just an idea!