Vigill denotes vigilance
vigill is an Internet start-up. Correction, its potentially a great Internet start-up. And like most start-ups, we’re in a ‘coy mode’ (read: still figuring it out!). Vigill will be focused on mobile apps/Internet services and vigill.com is home.
Whilst vigill can cover many things, at its core it watches over its owner and protects their identity (and ultimately their money) from theft, fraud etc. It even rewards you if your good!
Below are some words speaking to the brand essence of vigill.
Watchful/Vigilant - Close and continuous attention to your security
Security - Protecting your identity and your money.
Community – Fully engages the collective wisdom of the crowds
Personality – Warm, friendly, trusted, and social.
Rewarding – Spiritually (peace of mind), financially and socially rewarding. Vigill delivers instant and real utility to its users.
Vigill users will use both a mobile app and an Internet domain vigill.com.
Target market therefore is the broad church of the iPhone hue. Financial Institutions and Retail banks 'might' be a secondary market.
Must work well in the mobile app world. Thereafter ubiquity to work across multiple Internet properties (partner sites, merchant websites, bank websites, app stores), as well as the usual stationary and collateral suspects.
The logo has to work both for the ‘vigill’ name, and also be ‘iconable’ – for e.g. logo and icon share a recognizable theme – see here only for illustrative purposes only what we mean by icons http://www.webdesignerdepot.com/200…ons-handy/
• Simple and clean … less is definitively more
• Mobile App … which means that it can’t be overly detailed or have a multitude of colors
• Contemporary … but striking
• Secure … not trivial, yet not foreboding
• ICONable … concise/contained
• Youthful … this is a completely new way in an old world.
• Not religious about the upper/lower case. We’ve mixed between both
• Not overtly hi-tech.