We are a newly established financial services consulting company, whose offering with a difference is that we are young, vibrant and innovative, whilst existing within a conservative industry.
We are currently a small, consulting company specialising within the financial planning services industry.
Predominantly we are an outsourcing business, whereby financial advisers (our key current target market) will outsource their financial plans to be completed by us - Zenith Strategies.
By outsourcing the financial plans, it will allow the business to continue to operate efficiently, whilst our business will create comprehensive, technical and compliant plans at an reasonable cost (according to our pricing schedule).
Furthermore, we also provide business consulting services to our clients, whom are wanting to further improve profitability, serviceability and overall efficiency within their business.
Our key target market are financial advisers throughout Australia, whom are considering outsourcing their needs to create financial plans.
This will allow the business owners / director's, to focus more on the bigger picture (i.e. bringing in more clients).
Our initial target audience will be financial advisers within the states of Victoria and Tasmania, Australia, as there is currently no financial planning outsourced company within these states.
We feel that it is important to have a presence within the market of which we are initially trying to target, to make it an easier transition process for our clients.
We would like to have a logo to represent our company, Zenith Strategies.
The word "Zenith" is latin, meaning "the peak of your success & prosperity", which we felt ideal given the industry we are in (financial planning = wealth creation).
Please consider the following:
- We are wanting to be bold, memorable yet professional.
- We would like this logo to flow through from our business cards, to our websites to our stationary, & therefore we feel it is vitally important that this logo has a strong presence about it.
- We would like to consider having this logo embossed on our business card, so ideally it should have some sort of 'texture' to it.
- Our overall colour themes will be red, navy & grey.
- We would like the logo to be red.
- We would love to see a young, fresh, vibrant, elegant yet professional and sleek looking logo, given our industry is that of a professional one, whilst being conservative.
Given our team is young, vibrant and innovative, we would like to see this come through the logo somehow.
- We would like the logo to incorporate the word "Zenith Strategies", whilst placing the caption somewhere 'Peak of your success' in much smaller font (ideally in either black or navy).
- Overall the market we serve and the look we need is that of a professional one.