Alterra Design Homes LLC (emphasize Alterra - Design Homes LLC less so)
We just launched our residential home building company. We are three friends who are also partners as full-time real estate brokers. Aged 30-40 -- professional by day, all outdoors (and wife, kids) by night and weekends. Picked Alterra b/c the root "terra" means earth/land/soil and we are building residential homes w/ strong foundations/part of the land. We live/work in Wisconsin known for its natural resources and beauty. We think Alterra speaks to that and conveys that image. We like natural/outdoor and professional/clean themes. Open to a slogan. The largest builder in WI uses: "Dream. Live Build." Catchy. Not necessary though. Image to be used in all mediums from internet to signage. We work primarily in the Madison, Wisconsin area which has strong green and conservation leanings but not afraid to be edgy and overtly educated. Our website (owned not operating) is http://www.alterrahomes.com
Younger suburban, married professionals w/ kids (Aged 25-50). Thus far most of our day to day client contact is w/ women (college-educated, married soccer moms w/ young kids). Entry to mid-level home building clients. Most have ideas about what that want built but are open to suggestion or other plans...they just to personalize the house and make it their own/fulfill a dream but don't want to make every decision...just the key ones.
Open to all ideas -- just want to effectively communicate to our target audience...willing to ignore our own inclinations.