My company needs a logo for a new product. It is a nutritional supplement that gives you mental alertness, energy, and enhanced memory.
The logo will be printed on our supplement bottle, our website, and any print collateral. I imagined the colors being high contrast sky blue with black lines but I am open to your suggestions.
I am open to nearly anything as long as it is very modern. I wouldn't mind seeing the logo incorporate an actual spur (from a cowboy boot) somehow.
We want to convey that the product will make you feel young, hip, trendy.
The logo should have a tagline of "Happy. Zippy. Healthy." (or if you want to suggest other similar words such as blissful, awake, etc.) I like designs that have a block of text with lots of different fonts, colors, spaces, and sizes perhaps with the words overlapping.
Here is an example http://www.bubblewood.com/index_fr.htm
I like big, bold, sans serif type. This will be on a 7 x 2 inch label so the Spur 9 needs to be clearly readable from a distance (the rest of the words can be smaller and only readable from an arms length).
I will consider any ideas that fall outside these guidelines - please submit if you have an interesting or very cutting edge idea.
I don't want anything typical of a nutritional supplement - none of the swerving lines and symbols that try to convey holistic/peaceful living. Nothing traditional.