Huffman and Huffman is a family medical practice that specializes in eye care.
Based in Kentucky, this practice has a culture of friendliness and warmth and is a welcome place for it's patients. Although many of the patients are elderly, the staff are youthful and vibrant and the practice is equipped with all of the latest testing and medical equipment.
The practice would like to convey the feeling of being modern and friendly, without being overly clinical or hospital-like.
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The general audience is a mature demographic, many with vision problems. They typically range from 35-75 years.The logo therefor should be clean, without too many colors and difficult-to-read aspects.
Be creative but try and keep the design 'clean'. The winning design should use the colors blue and white, and also look good monochromatic. It will be used for the web, as well as letterhead and business cards.