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Go Park Fly
Seeking an original, modern and edgy logo that is thick and easy to read. We are a reservation website that books on-line reservations for airport hotel, park, stay and fly packages. Our customers have early morning flights and we offer them free parking and free airport transportation when they book a hotel stay at one of our airport hotels. We are seeking a logo design and then we will need to hire a website designer for the creation of the website. The logo look and feel should be clean, legible and have meaning. Original, modern and bold with possible touch of humor would be words to describe the design. Bold being thick letters that are easy to read. Some travel logos that we like are Kayak.com and Orbitz.com. Orbitz for the colors and Kayak for the originality.
We have an example attached of a logo that was created but we are not using, we are going to start from scratch with a new designer. This logo is okay, we want something more professional with a modern edge and has meaning, it should say what we do. The letters in this logo are Verdana font (thick), which we like, but we are open to any bold thick fonts that are eye catching. For font styles or themes if you reference dafont.com we would fall into the Basic Theme category, distinct and thick. We are not looking for anything comic, gothic, script, handwriting or childlike font styles.
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Target audience is between the ages 21-55 and somewhat internet savvy and like the convenience of booking their travel plans in advance. These customers are looking for fast easy on-line website to finalize their reservations. So the logo needs to speak to what we offer them, which is a relaxing convenient hotel room near the airport so they can arrive, relax and fly off to their destination when they are ready.
The words of the logo are Go Park Fly. The word GO can be an design element, more of a design than what is shown in this sample. PARK FLY need to strong and bold. We have found that all capitals seem to work the best with each word in the logo, unless you come up with something else. We like the jet stream & airplane taking off, but want the plane more modern and streamlined. Include tagline: Hotel, Park & Fly Reservations
We like the colors on logo sample, but are open to other ideas. The logo is to be on a white background.
If you want add some humor. Our main function of the website is customers booking a reservation at a convenient airport hotel and having a relaxing travel experience. It would be nice to have underneath the GO part an image of a hotel bed with the stick figure style person lying on it and their hands relaxed behind their head, fingers laced position with elbows out and one of their legs kicking the logo, so the GO part shifts to the right slightly. It might be just one letter shifting to the right, or it could be coming from underneath kicking into JUST the G. Something cute and edgy that explains what we do and makes us different from other travel websites. We want to avoid being complicated or corny but want to stand out, so when people see this logo they understand what we do. We are open to anything and will supply you immediate feedback. Thank you!