A logo and a slogan or catch phrase that will fit the above described situation. Feel free to be creative and to help us start up a brand.
Our Idea is that people will know just by looking at the logo/slogan or catch phrase that we will turn their crap non profitable expensive website into an asset.
They are aware that there is a LOT to be done as they see lots of people using their websites to make money but they have no clue what to do. Their websites are a liability not an asset, they have Flash websites, that possibly look good but does not work at all , so the idea is as follows:
1) Fresh yet powerful looking logo preferably with a slogan or catch phrase that conveys that we can turn around their non profitable websites
2) The logo needs to be playful yet corporate so it appeals to both corporate companies and entrepreneurs.
One more thing: We will have a 2nd Set of "Customers", Internet Marketers that would be willing to consult with these customers, so the idea is that this "Brand" is also an "Identity" for them to want to be certified as a "Web Reactivator"
I would love to look again playful yet corporate very 2.0