Piece of cake! Design a logo for this young brand new training company, then make two versions out of it: stationary (black) and a favicon. Done, cash in.
Tautos Educação Corporativa
Tautos is a young training company located in São Paulo, Brazil. We help our customers implement education solutions such as: e-learning, face2face courseware, software screencasts, training videos and so on. Our customers are mainly IT companies.
Some words related to our business are: trust, dedication, will, clarity, objectiveness.
We need three things:
- A logo for the company that will be used in our website and marcom materials.
- A black version of the logo for printing purposes
- A compressed, one letter version of the logo for favicon and other business situations where a small mark would tell the story.How am I going to choose the winner?
2 star rating is eliminated
3 star is good, but not enough to become a contestant
4 star is a contestant, but can be beaten by 5 stars when they come up. Advice for 4 stars, improve the design the best you can to make it 5.
5 star is among the designs I'm really choosing from. You can sit back and wait until the contest ends. Just keep an eye in the competition.
I'm not sure yet about background colors... so maybe we should start with black and white, and see how the logo fits on each case.
I like this color scheme. Feel free to use those colors, because they might be used in the development of the website as well. But, if you think other colors would look great too, go ahead and use them.
The logo for printing should be less jazzy and more serious. It's going to be used in proposals, invoices and so on. So please have this in mind.
On the compressed version, no big mystery here. It should follow the idea of the main logo and should fit well as a favicon.
I don't want the usual elements found in 99,9999% of the training visual ID:
- students/classroomEven because our products/services don't involve blackboards nor instructors nor classrooms. It's basically e-learning.
I like Twitter. It is a social network site whose logo/icon is a bird. Brilliant! Tautos means "people", "group", "tribe". Keep those words in mind, even though we work outside the classroom.