Ok finalists - first off, thank you for all your work on the initial round. I liked your designs, but honestly nothing that was submitted quite fit the feel that I'm going for. This needs to feel like a premium brand, and the attributes that I most want to come across are SIMPLICITY and PURITY. With that in mind, I'd like you to take a more minimalist approach and strip the color out of your designs to make charcoal the focal color. If you bring in something else as an accent, that would be acceptable.
****please check these links for inspiration:
The Healthy Fats Company produces essential fatty acid products. Our flagship product is our Fish Oil, but we will eventually have multiple lines (Krill Oil, Cod Liver Oil, Black Seed Oil, etc.) that deliver the benefits of essential fatty acids.
*****IMPORTANT EDIT: WE DON'T JUST SELL FISH OIL. SOME OF OUR PRODUCTS ARE PLANT/ROOT BASED, ETC....IF YOUR ONLY VISUAL ELEMENT IS A FISH, YOU WILL PROBABLY NOT WIN THIS CONTEST
We believe Essential fatty acids are a key part of holistic health. We'd LOVE if people got them through their diet, but let's face it - it's pretty tough to eat salmon twice every single week. That's where we come in. We strongly stand behind the health benefits associated with fatty acids - heart health, boost to the immune system, improved joint health, reduces inflammation, helps reduce symptoms of arthritis, improves skin and hair health, and many more. But there are a lot of companies out there that carry fish oil products. What do we bring to the table that's different? First off, we're a natural product, not a scientific one. In our manufacturing process (all of which happens in the US), we use as few steps as possible while ensuring safety and effectiveness. No overprocessed or rancid oil here. Secondly, our products are specially formulated to contain the exact mix of fatty acids (EPA, DHA, etc.) that the body needs for optimum health. Lastly, we do everything in our power to keep our costs down and pass that along to our customers. For the dosage we provide, you can't beat our price.
Our target audience is sophisticated but tired - tired of all the bullshit that comes with supplements and figuring out what they need for their health. They want a simple, well-made product produced by a brand they can trust. They're active and concerned about their health, but they're not running ultramarathons or anything.