Superior Labs customers want the best, and they do not make compromises when it comes to their health.
Our customers think of our products as pharmaceuticals - logo should convey a medical feeling
Words "Superior Labs" must appear in mark
We may be open to a word mark only, but would prefer a mark with a graphic element
Logo should be horizontal or square, not vertical
We are deferring font choice until after we choose a logo, but we are leaning towards an open, clean, sans-serif font (e.g. Apple aesthetic)
• Alternative thinkers, read and think about things
• Care deeply about purity, nature, health, back to basics
• Care about sustainability, transparency
• Searchers, seekers – take these specialty ingredients and hack your health
• Believe they are smarter than other people
• Counter-culture, pioneers
• Know they can take control of their own self and health – don’t need a doctor – and feel good about taking that control
• Want to tell everyone about how smart they are (e.g. Amazon reviews) – rebel, smart nutrition
• Trust their friends (even if social media friends), gurus and people they follow.
• Distrust corporations / cynical to marketing
• Want to do it themselves.
• Open to alternative/complementary medicine
• Follow Dr. Oz and gurus on TV. Cult of personality.
• Seek advisors to walk along the way. Aspirational.