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International travel operators and holidaymakers of all types.
The Simply Sri Lanka logo should have the following attributes:
• It should be clean, elegant and stylish, created on a white background
• It should incorporate some or all of the colours of the Sri Lanka flag
• It could possibly incorporate one or some of the identifiable symbols of Sri Lanka
• It should not include photographic images
• It should be flexible and usable on pretty much any medium
• It should not be too complex and only feature limited gradients, if any
• It should look good in black & white, as well as colour
• It should not feature any clip art