As we (the winemakers and CEO’s) are 2 young cousins (middle 30s) we we want to change our CI especially our logo with company name and a drawn emblem to modernize our brand.
Our old logo was designed in the 1970’s so it would be nice if this old logo could appear in the new logo in some way. We also thought about building a logo with several components as we, as a winery, are highly connected to the region where our vineyards grow - you could use things like the winepress, or only parts of it or also drawings from the photos we have enclosed. We also enclosed a logo which we both like very much although of course our new logo should not be too similar.
We would like to have the logo not too technical, as our profession always has to do with handcrafted things also the logo should communicate this handcraft and should not be too technical and too clean. Also slightly mystical elements could be fine. (fabulous creatures, moon, stars, and so on)
In the end it should show the skills, mystery, nature, tradition & ingenuity, origin and our love & passion which are mandatory to make good wine!
We are very keen on nice fonts – so the name Steinschaden and the used font is very important for us. But it should not be too funky.
Also the year 1564 (the date of our old press) should appear on the logo (as „1564“ or „seit 1564“ or „anno 1564“)
For us it would be also Okay to see only drawings and drafts of the logo itself in the first round of the competition.
We have enclosed a sheet with logos we like and we also enclosed some pictures of the village like the "fuenfeckigerstein" which is a stone with 5 sides which marks the place were 5 villages meet. By the way, our name also has to do with Stone. We also enclosed pictures of the old press and crests from the village church. Also there is a picture of the "Grafenegger bull and giant" a statue and legend in the near of Engabrunn - The name of our village, were all our vineyards are situated, is Engabrunn which comes from the medieval name of a fountain/well because several waterwells arise from Engabrunn.