We have no existing logo or site. This logo will be the basis of our future design and everything else will need to complement it, so we want to get it right. We would like the winning logo in the native format (Photoshop, Illustrator, etc)
The right logo should:
Have a modern, even "Web 2.0" feel, though feel free to shoot for "Web 3.0" in your designs, we'd like this to not appear too "dated" in the future.
Colors: Should have a certain level of professional appearance, however, feel free to be creative and use complementary colors to create an outstanding logo. Please remember that this color pallet will be used in creating a site and marketing materials later.
We would like to avoid the "swooshes" that have been over used, see the logo for TechSkills (http://www.techskills.com/) and otgx (http://otgx.com/) for examples of what we'd like to avoid.
We are a technology company, so it would be nice if the logo contained some sort of embedded reference to something technology-related, for instance binary that spelled out the company's initials or a matrix barcode that meant something relevant. This is optional and we don't want it to appear "forced in", so if you can't figure out how to incorporate it naturally, we will definitely still consider your designs.
We will be monitoring this closely and providing feedback. If you have questions for us to clarify something, please leave them for us and we will respond very quickly.