78th St is a startup company building web applications for companies that want consumer style solutions to common problems in small to medium enterprises.
We will be using a crowdsourced / highly outsourced model for idea generation, graphic design and web development. We listen to customer needs, but then build solutions better & simpler than they ever imagined.
We will be building a number of applications over time, and to be honest, we're not sure which ones will be successful. We want 78th St to represent a home for our diverse set of applications, a destination for daily use by customers and welcome a wide range of developing contributors to our project. It needs to be memorable & specific, but generic enough to support a diverse range of sub-brand applications. Examples may include 78th St Steps, 78th St Parking, 78th St General Store.
78th St - Banner brand representing our company, approach and suite.
78th St Steps - Specific application providing Facebook style features in an enterprise way. "Steps" is intended to represent a meeting place / people watching location. Many cities or streets have a nice set of steps where people gather to do these things. We are flexible on whether this is "78th St Steps", "Steps on 78th St", "Steps @ 78th St", etc. We need your ideas for how to have a variety of branded applications that feel like part of the same 78th St suite.