Brand Name: INKA
Product: high quality, healthy, all-natural ingredients and tasty beef jerky.
Type of Logo we want: A combination mark (Both Logo & Brand Name). Style? You are free to be inspired by this brief and the images we have attached! :)
Branding Mission Statement
* We make high quality, healthy, all-natural ingredients and tasty beef jerky.
* To be the delicious, healthy and high quality choice for active, health and quality conscious adventurers
* We make it easier for people with active lifestyles to get the nutrition their body needs to perform and feel good.
Unique story behind our product
Beef jerky was originally invented by the Incas in the Andes mountain tops in South America. They needed nutritious and portable food for when they would go on long journeys. They would sun-dry meat, add spices and salt and that's how they came up with this high nutrition, high protein, hunger-quencher, all packed in a light weight food.
2,000 years later we are taking this heritage, improving it, and bringing it to our every day lives, to help us perform, work, run, practice sports, travel and go on adventures.
From the Andes mountains to everyday life.
Culture of INKA
Active, encouraging, positive, adventurous, authentic, young, bold, experience oriented, environmentally conscious.
Share 5 adjectives or words that best describe your company
1. High Quality
Brand’s target audience
* Any adult who wants to snack healthier, be different, and improve their lifestyle.
What is the consumer’s ideal self
* Health conscious, quality conscious, active, young.
* Our customers are in control of their own lives, excited about life, they want to travel the world, they love the sports they do, they love the body they have, they love life.
* Archetypical Customer: A 28 year old college graduate who is in the early years of his/her career