The Jack Russell Wine Company
I am an experienced Australian winemaker starting up my own wine business. Why the quirky name? Why have I named my new wine business after a dog???
Jack Russells (the small dogs), are intelligent, feisty, courageous, high-energy, tough, tenacious, alert, and fearless. They have enormous drive, energy, and they never tire! These are all characteristics that I want to embody with my new company!
Jack Russells are small dogs that think they are big dogs! They will fearlessly take on much larger opposition. That's what I am going to do in my business, hence the name and the tagline:
'The Small Wine Company With Attitude'
The Jack Russell Wine Company is the name of the business that will make wine to be marketed under other brand names for specific target markets. It is not the name that will appear on wine labels. This is NOT a wine label design contest.
As such, the target audience is essentially other businesses, rather than consumers. I want the logo to convey to other businesses that we deal with that while we might be small, but we are serious about tackling the very competitive business of making and selling wine.
I need a cool, funky, bold logo for The Jack Russell Wine Company.
I want the logo to be simple, bold, and easy to read. I realise that there are a lot of words to incorporate so I don't think that there should be a whole lot else going on in the logo or it will be too busy. The logo should be simple enough to be easily replicated online, in print, on stationery etc.
I would love to see some logos that incorporate a Jack Russell, perhaps just the head, as long as the image is bold and stylised, I'm not looking for a cute and fluffy dog!. Any image of the Jack Russell incorporated into the logo should convey the characteristics of the dog mentioned above that we are trying to embody in the company. ABSOLUTELY no grapes, wine glasses, wine bottles etc. Any designs that resort to such clichés will be immediately eliminated.
I would like to see some logos that incorporate the tagline: 'The Small Wine Comany With Attitude', some without.
I want the logo to convey the fun, quirky but feisty image that is the spirit of The Jack Russell Wine Company.
Colours: I am thinking white, green, brown, tan, black, orange; but if you have something completely different in mind let me see it and be convinced!
The files I will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.