M.A.D. Furniture Design or M.A.D.
M.A.D. Furniture Design is a young, vibrant new company that is all about designing and developing great-looking, great-quality contemporary furniture for retailers and the contract market throughout the world. We aim to go the extra 5% that most producers don’t bother with and have some fun while we do! We plan to utilize young, raw design talent around the world and promote them as our brand and company grows.
We are aiming to build our brand around this logo, which will appear on most of our packaging and products. We plan to call our products names relating to the MAD brand as well so the logo will be central in everything that we do and produce.
M.A.D. stands for Matt and Dan (our names) so we are putting ourselves on-the-line here so we need brand to reflect us, our vision and our products!
Our target audience is initially wholesalers in our principle markets. Our brand and product will then have to stand out in amongst some of the most established Italian brands and excel. We require a brand that will stand out and remind our potential clients of the people behind the product design and quality.
At the contract or retail level, our brand and story needs to be memorable to the end customer who should connect with the brand.
So the brand should work on two levels – B2B and direct with the consumer.
We both like and require the logo ideas to be in the similar style as the ‘MAD MEN’ TV Show ‘profile’ logo/opening credits and the ‘Casino Royale’ opening credit characters.
Here’s a link to the Mad Men logo:
The logo should be mostly black, white and a deep red but use of shading may be required for clarity of the logo design.
We have had ideas of putting our ‘outlines’ in the logo as well (Dan is 6’2” and larger size while Matt is 5’10” and slight) and if portrayed would like to be in suits and ties (as in the Mad Men opening credits).
Here’s the link to the Mad Men Credits Film:
http://www.imaginaryforces.com/featured/6/386 then press play…
Our main product will be contemporary dining chairs and these may be incorporated.
The logo should be interesting, easily replicated on packaging, edgy with a injection of the deep red as an accent.
Apart from the above, quite particular brief, you are free to come up with ideas and formats. We hope the above direction can quicken the process.
The files we will require are:
Print file format - .ai (CMYK) Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo
We look forward to seeing what you come up with! Matt and Dan