I'm a formally train mechanical engineer from Kettering University with a deep love for capitalism and the environment. This project has its roots back when I studied abroad in college at RMIT in Melbourne, Australia 9 years ago and I saw the Great Barrier Reefs bleached, very ungood thing, amongst other amazing natural sites which need to be preserved. Soon after graduating, I began building a real estate investing portfolio and dabbled in various entrepreneurial projects but have always been tugged to do something in the "green" space.
So, here we are, with my wife, me and an investor friend ready to launch our first of many green projects, 100% organic children t-shirts. Our hope is to be able to brand it well so that we can branch to other completely different industries with a common thread, sustainable business practices of the environment's resources with creative capitalistic strategies.
We're a fun loving group of people and want this to be a playful, simple, minimal, and professional logo. We believe lifestyle and how you want to live is most important in life. Our culture wants to make people laugh, have fun, and be passionate. Creativity is encouraged.
-Consumers: Moms, Aunts, and Grandmas
-People with an interest in "green" products
-People concerned about the environment
-USA will be the main target but want to make this a global brand
-People wearing the shirts will be kids initially but we want to go to adult men and women in the future.
1.) I'd like to keep the "ieco" part common, like Richard Branson's Virgin logo is the same throughout all his brands
2.) The font for this project, spelling "apparel", is open to creativity
3.) The logo can be made to look like an "equal sign" from far away or have an equal sign in there somewhere
4.) When the "ieco" letters the logo are pulled out, the logo can still stand on its own, such as Nike and it's swoosh.
5.) Needs to be on shirts and other products
Example of what we want to look like:
-Use of implied lines - http://susty.com/image/world-wildli…-image.jpg
Experiment with colors and layout.
The files required are:
Vector file & JPEG's of font's alphabet
Vector file and JPEG of the logo itself
NO stock images or clip art!
Paypal (free, 2-3 day payment turnaround)