We are a technologies company that is in the final stages of building and piloting a very sophisticated auto auction solution that manages inventory, clients, auctions, sales, and reports for Fairway Auto Auction. Once complete we will be reaching out to other auctions to sell our solution. We are also developing a new auto dealership software package that will allow dealerships to manage their website, connect to autotrader and much more.
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The immediate target audience will be owners of auto auctions and owners of used car dealerships. This usually includes men ages 30 - 50. However, we are a very flexible group so we could down any auto related vertical; so, our audience could eventually be the general car driving public. So we are basically looking for 16 and older.
The design we are looking for should reflect our fast-paced, high performance attitude. We are looking for something that has good balance of fun and aggressiveness. We simply try to run our business at full throttle and want our logo to represent that.
Off the top of my head, possible elements could include:
These are just some suggestions, so feel free to experiment. I will be able to provide feedback very quickly.
This logo will be used in several different mediums so it is important that we receive the final product in a vector version.