*Logo will be used on storefront, cups & marketing materials.
1. Not set on a color theme, but want it to stand out. Vibrant Colors that are attributable to fresh fruit will might do well, but your choice.
2. Want "Local Culture" to be focus with "frozen yogurt" either underneath or accenting it. We are COMPLETELY OPEN, maybe an Acronym of "LC" can be incorporated. Be Creative!
3. The logo needs to convey that our brand is: Sophisticated, Fun & Healthy
4. We think having fresh fruit in the design would look great, but want to keep ourselves distinguished from those already out there.
See links below:
Two Great logo's:
-- Pinkberry (We Love this Logo): http://www.pinkberry.com/
-- Yogaberry (We like how creative the use of fruit is): http://www.yoga-berry.com/
-- Sweet CeCe's: http://sweetceces.com/
-- Berry Good: http://berrygoodyogurt.com/
-- Fresh Berry: http://www.freshberry.net/
-- Yoforia: http://www.yoforia.com/
5. All creative ideas are welcome, we are open to innovation. We hope that it can be unique and easily identifiable.
**The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
**Please do not use any stock images or clip art in the logo