Logo design for saltwater specialty store. Will be used for multiple purposes including print, and potentially as part of a storefront sign.
Seascape Studio is an upscale saltwater pet storespecializing in not only fish, coral, and aquarium supplies, but also mid tohigh end art and decorations that adhere to the existing reef theme. The Studioemphasizes the importance of “being green,” and condones environmentallyfriendly methods of collecting and culturing reef organisms.
The Studio is designed to resemble an art gallery and strivesto maintain a classy, yet down-to-earth and customer friendly atmosphere.
This logo will be used in full or in part for the exteriorsign. The signage must conform to thelandlord’s requirements and should be similar to this:
A sign design is not requested, but keep in mind that the logo will in all likelihood appear in some form on the storefront sign.
Logo is required to be in a vector format. Adobe Illustrator(.ai) is preferred.
Use as few as possible to achieve the effect. Color schemes up to entrant and will be evaluated on a per entry basis. Please keep printing costs in mind.
Fromthe business plan:
Descriptionof the Business
Seascape Studio is a salt water aquarium retail storefeaturing a state of the art, environmentally friendly coral propagation farmand coral reef related art and gift boutique. The boutique will attract hobbyists and art enthusiasts as well astourists who are looking for unique art, gifts and jewelry to accessorize thespaces where they maintain their coral reef. Seascape Studio’s long term goal is to growand sell solely farm-raised corals and aquaculture fish. The owners of Seascape Studio believe that anaquarium is not just a tank with fish and coral; It is a piece of living art, athriving ecosystem meticulously designed to fulfill the needs of theinhabitants while at the same time creating a visually stunning display thatwill enhance any environment.
Most saltwater retail stores are unattractive, dirty andunappealing to consumers that are becoming more aware of coral reefconservation and that are interested in a simplified process of building a reefecosystem. Seascape Studio plans toaddress both of these issues by creating a clean comfortable place forcustomers to learn about their purchases and also provide complete plug andplay aquarium eco-systems.
The studio will be modeled after a store located in Connecticut
- Reflect the company’s luxury brand.
- A prominent ecosystem (Seascape) theme.
- The logo should contain an easilyrecognizable symbol; see the links below for a few ideas, but do not feellimited in any way to these fish or corals, or to fish and corals in general
. Links for inspiration.
Here are some examples of Coral ReefEco-systems
- Clean, bold, and classy.
- High-end but not snobby.
- Emphasis on quality and exclusivity.
- Overly prominent environmental themes.
- Clip art
- Clownfish (Nemo)