Aim: To design a new logo to be based on the look & feel of the entire SafeFlame brand.
Who are we: We are a small Australian business that manufactures LED candles offshore, to date & as per website (http://www.safeflame.com.au) our main focus has been on the Australian Carols by Candlelight community. However we are now looking to move into the more lucrative LED wax candle business.
Clientele: General Public, Event Coordinators, B2B - segments: Hospitality, Retail Fronts, Day Spas, Giftware etc.
Likes/Dislikes: Candle Impressions (http://www.candleimpressions.net) style of logo… simple, elegant to the point. Furthermore their site will be something as to what our new site will look like if that helps at all.
The current SafeFlame logo has served its purpose over 10 years, I think that it time to move away from the slightly younger comical style logo to something that is a little more up market.
Would like capital S & F as per SafeFlame.
With or without tagline LED Flameless Candles
Thoughts: To use the wording SafeFlame with the use of a candle stylised flame somewhere.
Colour Theme: Red, Orange, Grey, Black, White, Yellow.
Would like final format as full, 2 & mono colour logos.
Uses: No only will this logo be the basis of our new branding it will also need to be printed on all products…. currently the smallest logo we print is about 15mm in length… so for a new logo to work it will either need to be printed at say 15-20mm or we have a variant where people can read SafeFlame & look up in the net.
If you have any questions, please feel free to email me at email@example.com.