The goal is to decide on a visual identity and overall branding that reflects the product and the spirit behind it all.
The three key concepts are:
COMMUNITY – people coming together, trusted relationships
ACTION – “just f*$&*ing do it” – Buddha’s fifth remembrance, “we are what we do”
SELFLESSNESS – good, service
Web2.0 is all about COMMUNITY so what uniquely defines the company is ACTION & SELFLESSNESS – building deeper and stronger relationships.
The brand is wholesome and pure, yet closer to a dating site than a do-good site.
What people do on the site:
pledge actions or report in their finished actions (good, selfless deeds) compete in a friendly way – the more actions they report, the more points they get and their team gets as part of the community service competition
Why people want to use it:
To connect: meet new people, maintain relationships and deepen friendships.
To express my full self: I want people to know me.
To change the world: I want to do my part to make our community a better, brighter place.
To belong: be included in the community.
To be rewarded: being recognized and getting prizes.
The site is all about changing people’s level of awareness. Where they once saw very few daily opportunities to do good deeds, they start to see them everywhere. At any moment, I can do something good.