138 Music & Entertainment is a quiet company whose principals are accomplished professionals in advertising, marketing and technology. Divisions of the company include recording artist representation, 138 Listening Lounge home concerts, and 1 Band 1 Brand - a forthcoming Web-based consumer-focused property introducing influencers to emerging recording artists and fashion brands. The personality of 1 Band 1 Brand follows:
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Movers and shakers with an interest in music and fashion. These people are influencers. Are always looking for the next big thing. Likely 25-40 years old. Successful professionally and financially. Disposable income. Leaders not followers. Technology-savvy. Open-minded. Not mainstream. Unique. Fashion-forward. Sociable. Entertainment seekers.
The logo files we will require for 1 Band 1 Brand are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Other formats you think might be helpful
Please do not use any stock images or clip art in the logo. Don't use played out fonts.
Be creative with colors and ensure it replicates in black and white.
It should be obvious but not overt that the brand is in the music and fashion category. The brand will manifest itself largely in the digital platform so make it appropriate.