Rent The Roo
We are a home-based furniture & appliance rental company.
We provide brand new items i.e. TVs, computers & household furniture direct from retailers to our client on 1-3 year terms and give away the item at the end.
Our point of difference is that we rent things that are brand NEW.
An example of our target audience would be a single mother in her early thirties with two children - one in high school and one infant - who is relying on social security benefits. She does not drive and has low self-esteem.
We want to present a friendly face to the target audience, and make her feel like a celebrity.
We want to redesign the current kangaroo logo (attached).
We must retain the kangaroo image. We prefer royal blue background with bold white text.
We want to keep our current name "Rent The Roo", and use the subheading "Appliances & Furniture".
We do not want to keep "1976"