Kulelagerhuset is a Norwegian family-owned import and sales company selling ball bearings to Norwegian industry. Their product range includes high quality bearings from Germany, Japan and Italy.
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The audience is mostly Kulelagerhuset's customers = norwegian industry and resellers. The users are most often engineers and mechanics.
Their logo is 12 years old, and because they now are about to develop a new homepage, they need to refurbish their logo.
They want to keep their logo conseptually and it's colours, but the logo needs a fresher and more modern edge.
We have attached a file with examples on what we regard as "fresher and more modern edge".
On the attached pictures you can see Kulelagerhuset's building with the logo on the wall. This logo will be kept! This logo will NOT be exchanged.
The new web logo doesn't need to be 100% alike, but as you understand it can't be too different either...