Red Dragon Darts
• What Red Dragon does
Red Dragon Darts was the first ever Darts Mail Order Company in the world, and one of the first ever companies to pioneer mass produced Tungsten Darts.
We’ve been trading for over 35 years and make all of our own darts in-house in our own purpose built darts factory.
The company has a selection of top pro dart players that we sponsor who play in regular TV events.
The player’s shirts all have the Red Dragon darts patch and we would need to use the new logo for this purpose, as well as the front cover of the brochure, posters and websites so it must stand out clearly.
Red Dragon is the most innovative darts company with a selection of unique styles and grips of darts not available anywhere else.
We have direct contact with hundreds of thousands of dart players and we have an active interest in league darts, and darts at grass roots level.
We area sexy, progressive, serious with a high attention to detail as every set of darts we make is important to us.
Our USP is Darts that Deliver – (covers the by post and by performance angle)
• Age – 18 - 55
• Sex – 70 / 30 Male Female
• Income – Up to £10 - £30k
• Occupation – Manual low skilled and routine jobs
• Location – UK and Europe
Logo influences and Orientation
• Horizontal orientation
• Taylormade Golf Logo
• Titleist Golf Logo
• Must include the words Red Dragon
• Imagery – easily read
• Can use a new font altogether
The Logo will support
• Sales and Brand Identity – directly from our website
• Encourage enquiries – as people recognise the logo from TV players
• Be added onto clothes that get re-sold
• Get seen on shirts at TV events
• Encourage them to tell a friend as their proud of the logo