PROXIMUS will issue its first REAL ESTATE FUNDS for institutional clients in 2019. It´s the beginning of a new brand called PxREF, standing for Proximus Real Estate Funds. (spoken: Pixref)
We see a lot of useful words in the short form, underlining our idea for the funds and the story we´d like to tell in combination with the product / the product-line.
- Px --> Proximus --> coming from latine language and means “next” oder “nearest”
- Px --> Pix --> Pics = a good picture, we have a clear picture
- REF --> Reference = Reference – Product
- PxREF --> PREF --> Preference or Preferred
Or alternative useful combinations with a positive effect to the “brand”.
The first Funds will be called PxREF 01, the following will be scored up.